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  • Social Media Optimization

    Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event....

  • Facebook

    Facebook (stylized as facebook) is a for-profit corporation and online social networking service based in Menlo Park, California, United States...

  • Youtube

    Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube...

Thursday, 23 February 2017

Four US presidents in the KKK? Google’s latest problem with featured answers

if you’re trying to analyze us presidents who may had been ku klux klan contributors — don’t accept as true with everything you spot on google. whilst there appears to be no conclusive proof any really had been klan members, google lists four.

a google look for “presidents in the klan” returns a featured solution list 4 specific us presidents. technically called a “featured snippet,” this is wherein google has so much confidence that the information from a internet site are truly correct,seo company chennai it elevates the internet site’s content material by using showing it in a special container in particular other listings:

Wednesday, 28 December 2016

PAY PER CLICK (ppc) ADWORDS -DLK TECHNOLOGIES

Wrench and Hammer

pay per click (ppc) know as Adwords biding. Many  seo company chennai developing there organic search

traffic using ppc. Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and haven’t the slightest clue about PPC. What do you do?

Monday, 26 December 2016

SEO TIPS 2017

In 2016, the inevitable happened, and mobile overtook desktop because the primary seo company in Chennai device accustomed access websites. This didn’t return as an enormous surprise as a result of, as so much back as 2015, Google accordingthat additional searches were conducted on mobile than on the other device class.

In several industries, this might be conservative and, at the agency I be within the kingdom, Bowler Hat, our B2C purchasers ar seeing up to eighty five p.c of all website sessions conducted on mobile devices.

Suffice it to mention, mobile has well and really arrived. Yet, whereas responsive style has been around for a jiffycurrently and is fairly well-established, the bulk of web sites tend to crumple on usability. That is, the bulk of web sites ar still engineered for desktop and so dialed back for mobile. That form-fill that was 

In this article, i'm aiming to inspect however you'll be able to make sure you ar really optimizing for mobile users. we'll inspect the basics of responsive style and gently associate degreenoying on desktop is an absolute pig on mobile. albeit it's responsive.

This is not adequate within the mobile-first world we have a tendency to ar sport toward in 2017.
page speed, however we'll additionally look on the far side this at user expertise tailored to mobile devices. we'll then wrap this up with a mobile optimisation list that you simplywill use to spot optimisation opportunities.

Our goal here is to travel the additional distance to make totally mobile-focused websites; to thrill our users and drive conversions; to use mobile optimisation to develop a strategic advantage over the competition. And, of course, Google desires to thrill mobile users thus we will improve engagement and on-page ranking factors and additionally enjoy improved SEO. higher for users. higheIn 2016, the inevitable happened, and mobile overtook desktop because the primary device accustomed access websites. This didn’t return as an enormous surprise as a result of, as so much back as 2015, Google accordingthat additional searches were conducted on mobile than on the other device class.

In several industries, this might be conservative and, at the agency I be within the kingdom, Bowler Hat, our B2C purchasers ar seeing up to eighty five p.c of all website sessions conducted on mobile devices.

Suffice it to mention, mobile has well and really arrived. Yet, whereas responsive style has been around for a jiffycurrently and is fairly well-established, the bulk of web sites tend to crumple on usability. That is, the bulk of web sites ar still engineered for desktop and so dialed back for mobile. That form-fill that was gently associate degreenoying on desktop is an absolute pig on mobile. albeit it's responsive.

This is not adequate within the mobile-first world we have a tendency to ar sport toward in 2017.

In this article, i'm aiming to inspect however you'll be able to make sure you ar really optimizing for mobile users. we'll inspect the basics of responsive style and page speed, however we'll additionally look on the far side this at user expertise tailored to mobile devices. we'll then wrap this up with a mobile optimisation list that you simplywill use to spot optimisation opportunities.

Our goal here is to travel the additional distance to make totally mobile-focused websites; to thrill our users and drive conversions; to use mobile optimisation to develop a strategic advantage over the competition. And, of course, Google desires to thrill mobile users thus we will improve engagement and on-page ranking factors and additionally enjoy improved SEO. higher for users. higher for search engines. Win-win.
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Tuesday, 23 August 2016

Google warns it will crack down on “intrusive interstitials” in January

Google warns it will crack down on “intrusive interstitials” in January


Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.”
Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”google-penalty-jail-ss-1920
Google explained which types of interstitials are going to be problematic, including:

Saturday, 6 August 2016

Google app now delivering restaurant reviews & best-of lists for local searches

Starting today in the U.S., Google says food- and drink-related searches will now return reviews from top critics and include best-of lists.

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Tuesday, 26 July 2016

Is your https setup causing search engine optimization troubles?

Despite the fact that google has said that sites the use of https may be given a minor rankings boost, many web sites have skilled losses because of mistaken implementation. Columnist tony edward discusses commonplace issues and how to fix them.google-https1-ss-1920Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured.
However, more and more, I’m noticing a lot of sites have migrated to HTTPS but have not done it correctly and may be losing out on the HTTPS ranking boost. Some have also created more problems on their sites by not migrating correctly.

HTTPS post-migration issues

One of the common issues I noticed after a site has migrated to HTTPS is that they do not set the HTTPS site version as the preferred one and still have the HTTP version floating around. Google back in December 2015 said in scenarios like this, they would index the HTTPS by default.
However, the following problems still exist by having two site versions live:
  • Duplicate content
  • Link dilution
  • Waste of search engine crawl budget

Duplicate content

If canonical tags are not leveraged, Google sees two site versions live, which is considered duplicate content. For example, the following site has both HTTPS and HTTP versions live and is not leveraging canonical tags.
HTTP Site Version IndexedHTTPS Site Version Indexed
Because of this incorrect setup, we see both HTTP and HTTPS site versions are indexed.
HTTPS & HTTP Site Versions Indexed
I’ve also seen sites that have canonical tags in place, but the setup is incorrect. For example, Adorama.com has both HTTP and HTTPS versions live — and both versions self-canonicalize. This does not eliminate the duplicate content issue.
HTTP Canonical
http://www.adorama.com/
HTTPS Canonical
https://www.adorama.com/
Adorama’s XML sitemap highlights the HTTP URLs instead of the HTTPS versions.
XML Sitemap HTTPS

Link dilution

Having both the HTTPS and HTTP versions live, even with canonical tags in place, can cause link dilution. What will happen is that different users will come across both site versions, sharing and linking to them respectively. So social signals and external link equity can get split into two URLs instead of one.

Waste of search engine crawl budget

If canonical tags are not leveraged, and both versions are live, the search engines will end up crawling both, which will waste crawl budget. Instead of crawling just one preferred version, the search engines have to do double work. This can be problematic for very large sites.
The ideal setup to address the issues above is to have the HTTP version URLs 301 redirect to the HTTPS versions sitewide. This will eliminate the duplication, link dilution and waste of crawl budget. Here is an example:
HTTP 301 redirect to HTTPS
Be sure not to use 302 redirects, which are temporary redirects. Here is an example of a site that is doing this. They are actually 302 redirecting the HTTPS to the HTTP. It should be that the HTTP 301 redirects to the HTTPS.
HTTPS 302 redirect
Here is a list of the best practices for a correct HTTPS setup to avoid SEO issues:
  1. Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions.
  2. 301 redirect HTTP URL versions to their HTTPS versions sitewide.
  3. Ensure all internal links point to the HTTPS version URLs sitewide.
  4. Ensure canonical tags point to the HTTPS URL versions.
  5. Ensure your XML Sitemap includes the HTTPS URL versions.
  6. Ensure all external links to your site that are under your control, such as social profiles, point to the HTTPS URL versions.

Thursday, 21 July 2016

Using spark files for content creation

I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using emails to record info, sending one to myself every night and continuing to add to it and reply to it.

That was terribly inefficient and awkward, so I started using the Notes on my iPhone. Then I discovered Evernote — and now that’s my go-to tool as it syncs up across devices, and I can read my notes anywhere.

Since I do more than just link development, I love having an overall spark file for clients where I jot down anything interesting in any way. Sure, it gets pretty big, and I routinely have to go through and edit it, but it’s great to have a place where I can jot down ideas as they come to me.

Sometimes, an idea I have for a link campaign might turn into something I can put into practice for a paid ad on Facebook or Google AdWords. I might find something crazy during a site audit that I want to note as “something to check first!” with my next audit. If a webmaster responds to a link request with information that I hadn’t considered when I did the outreach, I usually note this so I won’t make the same mistake again — those points can be useful in other areas, too.